our design journey
collection one hangtag
our goal for collection one was to create garments that highlight material purity. the hangtag for this project had to seamlessly align with the larger vision for collection one, something that took a couple of tries to get right.
we wanted our brand values to come across through the hangtag design. the design process started with a lot of ideas and concepts, like making the hangtag a swatch, a coaster, or a unique puzzle piece. you can see some of our initial designs below.
in the end, we settled on an inkless, single-material hangtag, which we feel does way more with way less.