Two dresses. One vision. We’re proud to announce a new beginning: Our partnership with the sustainability icon Reformation. With Ref’s global reach and influence, our molecularly regenerated technology has the potential to reshape circularity in fashion—to create real progress for both the industry and our Earth.
Like us, the beloved brand has been committed to a vision of sustainability (and eventually, circularity) in fashion since day one—they were one of the first big movers to adopt and implement an extensively detailed roadmap to get there. Their key strategies: Replacing virgin materials (like cycora® is designed to), expanding deadstock and vintage feedstocks, investing in recycling solutions like RefRecycling (their post-consumer take-back program), and exploring compostability. cycora® is uniquely positioned to help become—as they put it, “not virgins.”
Beginning with Ref’s cycora®-infused Parisian '20s-inspired collection,
we’re sparking a golden age for circular fashion.
Lofty goals call for dresses to match—in this case, two fully circular ones. Inspired by the evocative glamor of Hemingway’s Paris, Ref’s cycora®-infused collection creates poetry between timeless fashion and future-driven material innovation. Designed to complement Ref’s limited-edition jewelry collection designed in collaboration with Clare Waight Keller, the dresses reimagine glamor as regenerative and resource-conscious.
This marks a pivotal moment: Formal- and evening- wear is a sphere dominated by traditional, resource-intensive materials. Ref famously says that “being naked is the #1 most sustainable option—we’re #2.” By bringing next-gen science to this sartorial sector, Ref is signaling a new set of sustainability standards to decision-makers in fashion.
Even more good news: This is only the start of our work together. Our future plans to integrate our regenerated molecules into their main collection bring a whole new meaning to ‘reformation’.
We're working with Reformation
for happier endings—and continuous beginnings.
What does it take to turn sustainability to circularity? Following the Ellen MacArthur Foundation’s guidelines for a circular economy, Ref aims to design out waste and pollution at every stage of production, to use regenerative and circular materials (like cycora®) instead of virgin or single-use materials, and to rely on Climate-Positive natural renewables, too. For a deeper dive into Reformation’s circularity plan, their roadmap lays out every step.
Ref’s timeline is ambitious: By 2025, they aim to ditch virgin materials, and by 2030, reach full circularity. By integrating our regenerated, landfill-diverted cycora® fabric into their main collection—as well as other biomimetic, regenerative, and circular material innovations—Ref will cycle out virgin materials in favor of future-ready fabrics. It’s exactly the kind of impact cycora® was made for.
We started in the very same neighborhood in downtown Los Angeles; where we were making vintage molecules, Ref sold vintage clothing. Now, we’re working harmoniously together toward a shared mission to make the clothing we wear circular, everywhere. For happier endings—and continuous beginnings.
