(August 27, 2022) – Every second, the equivalent of one garbage truckload of clothes is landfilled or burned, contributing to the global impact of textile waste on the environment (Ellen MacArthur Foundation). Further advancing its commitment to sustainability and waste reduction, global performance running lifestyle brand Saucony today announces the launch of the Saucony® x cycora® collection, a line of performance running tops made partially using cycora® material, a regenerated polyester sourced from textile waste that would otherwise have ended up in landfills. The men’s and women’s collection consists of a fitted tank, crop top, short sleeve and singlet, with each piece using a component that is made of up to 23% cycora® material. Saucony is the first running brand to collaborate with cycora® by Ambercycle™, creating a performance apparel line. The Saucony x cycora® collection is now available exclusively at saucony.com.
"With this collaboration, we are inviting the global running community to help build a circularity ecosystem, where performance apparel is removed from the cycle of waste and reused over and over."
“Our journey toward a more sustainable future continues with this collection,” said Brian Moore, senior vice president of global product for Saucony. “Advancing our commitment to protect our planet, we continue to seek out responsibly sourced materials and environmentally sustainable business practices to minimize the adverse effects on our community, environment and natural resources. To support the runner, we look for high-performing materials with characteristics that include wicking, drying and breathability. Our collaboration with Cycora allows us to simultaneously reduce the materials going into landfills while producing a premium collection of products that are ready to perform. We are so pleased to partner with Cycora and know that runners will appreciate helping to offset the end-of-life clothing cycle with this collection.”
“We are excited to team up with Saucony, a brand that is eager to lead the running industry in helping to bring a vision for circularity to life,” said Ambercycle CEO Shay Sethi. “Not just a material, Cycora is a movement, a vision for the future and a community. With this collaboration, we are inviting the global running community to help build a circularity ecosystem, where performance apparel is removed from the cycle of waste and reused over and over. This collection demonstrates the intersection of performance and sustainability through a range of technical tops that are highly breathable, sweat wicking and stylish. We look forward to our ongoing partnership with Saucony to further push the boundaries of performance running apparel that has been made with ‘end of life’ in mind.”
